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SGBG Atelier

 

luxury pret womenswear

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AW 18 : Disintegrate 

 

 
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MANIFESTO

ROOTLESSNESS & DIASPORA // EVER THE OUTSIDER

TRADITION THROUGH POSSIBILITIES, NOT AS A RELIC OF THE PAST

SGBG = SURYA GIRI + BINDU GIRI

A MOTHER-SON DESIGNER LABEL: PRET LUXURY WOMENSWEAR

SGBG works at the intersection of ancient Indian couture techniques & contemporary tailoring, modernizing tradition for a global age. We view building garments like hip-hop sampling, reviving rare traditional craftsmanship and savoir-faire to create powerful objects that transcend time and locality. 

 

 

 

 

PROUDLY HAND WOVEN, HAND EMBROIDERED, and HAND MADE IN INDIA.

 

SS18 CAPSULE: NIGHT

 

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 REVERENCE WITHOUT REGRESSION

Ethics + Sustainability

 

// Handcrafted in our atelier for the highest level of quality control.

 

// Limited run, waste-conscious production.

 

// Innovating craft with modern design. 

 

// The brand’s signature fabrics are all handwoven across India by a limited number of master weavers who possess the knowledge and skill in the traditional way.

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